168webmarketer
Once you have your web site up and running, you've taken that all important first step to maximizing the opportunities and profits that the internet can bring. But that's just the first step. A web site without a marketing plan is like the world's smallest needle in the world's largest haystack. Nobody knows you're there unless you tell them via some high quality online marketing. In the past business owners invested money in radio, newspaper and direct mail but with the birth of the internet the options have grown exponentially.
With 168WebMarketer, we can systematically help you jump-start traffic to your web site with a targeted and affordable marketing campaign that gets results. We offer many options that involve four broad areas of focus - Search engines, Email, Blogs and Press Releases.
1) Organic Search Engine Marketing
2) Targeted Online Ad Buys
3) Permission Email Marketing
4) Blogging
5) Press Releases
1) Organic Search Engine Marketing
"More than 4 Billion searches are conducted each month at the major search engines* and 50% of people going online use search every time they are online*. How easy is to find your organization? Once your web site is found, how well are you converting visitors to purchasing clients? With 168WebMarketer, your web site will not only be found by potential customers, but will convert more potential customers into paying customers." * - 5/2005, searchenginewatch.com
Search Engine Marketing - What We Do (Phases):
The key elements of a successful search engine marketing project can be summarized into the following steps:
1 - Assessment & Strategize
2 - Implement
3 - Measure
4 - Re-assess &
Refine
The Assess & Strategize Phase:
Critical to any successful project is proper assessment of the current conditions. The assessment provides the baseline data on which all other elements of the project will be based. A properly performed initial assessment will provide the building blocks for the other four phases of the project.
The Implement Phase:
The implementation phase involves a number of tasks, all designed to increase search engine traffic and convert these visitors into customer/clients.
The Measure Phase:
Once the implementation phase of been completed, the measurement phase begins. Measurements are summarized in in a detailed report, and provided for client review.
The Re-Assess & Refine Phase:
Based on the current results from the Measurement phase, elements of the process are further optimized as required to ensure the rankings are high and the content is converting surfers to clients.
Schedule & Budget
Please contact us for more information and a typical schedule and budget for your campaign. Depending on how aggressive or complex your needs are, your campaign budget will vary. Please subscribe to our blog for free information and guidance on this subject!
2) Targeted Online Ad Campaigns
If you're looking for a low-cost, yet highly effective and efficient (and usually trackable) means of advertising your products and services, then investing in a targeted ad campaign is your ticket! Engaging in a targeted online ad buy can be a very powerful and effective investment for the money. There are many, many options available online and 168 is ready to be your partner and guide in making your online advertising buying decisions. Online advertising consists of organic placement which we've explained previously but also includes these five main ad buys:
1) Targeted graphic-based ads
2) Targeted Pay-per-click ads
3) Targeted Sponsorships
4) Targeted Directory Placement
5) Interstitial Ads
3) Permission Marketing (168ClientConnect)
Stay in touch with your clients and sell more!
Permission Marketing provides a way to retain the interest of site visitors. Our permission marketing software, 168clientconnect, provides an easy to use system that we can manage or can be self-managed by your in-house personnel. Research has shown email marketing to be a very affordable and effective method to market your business if used properly.
Some features include:
The "All-In-One" Solution. Includes everything that you need to run your permission marketing campaigns - a list builder, subscription forms, auto-responders, newsletter editor, tracking, reports and more!
Automatic link tracking. All links in your newsletters and emails can be tracked for click-thru stats which you can then view and download.
One-to-one personalization. Create an unlimited amount of "custom fields" that your subscribers can fill out, such as first name, sex, salary, etc. You can then use these to personalize your emails, which has been proven to increase reader response rates by as much as 600%!
Powerful targeted sending. Use 168clientconnect's built-in targeting to send emails only to subscribers who match certain criteria -- for example, only send an email to females over the age of 21 from California.
On-queue auto-responders. Create a series of unlimited text/HTML auto-responders and have 168clientconneect send them to your new subscribers automatically.
Easy to use HTML editor. Create your HTML newsletters using the integrated WYSIWYG (What you see is what you get) HTML editor and create rich text, links, lists, etc directly through your web browser (similar to 168webpass).
Runs on auto-pilot. Let your visitors subscribe and unsubscribe from your lists automatically. Everything is processed in real-time, so you will never have to waste time manually adding or deleting subscribers from your mailing lists ever again.
Customize subscription forms. Choose which custom fields appear on each subscription form that you create.
Notification via email. Be notified via email when someone joins or leaves a mailing list.
Completely web-based. No software to download or install on your PC. Everything runs directly from your web browser, meaning that you have 24/7 access to 168clientconnect from any computer with a browser and an Internet connection!
Easy to use. Developed with the end user in mind, 168clientconnect is simple to use and you can get started building your mailing list or sending emails in minutes.
168 is also available to help you design your mailings and newsletters. True, email marketing is fast becoming a very popular and effective marketing tool but only if you know the proper ins and outs of the industry and trends. Paying attention to the details can mean the difference between an actual sale or your message being trashed or marked as spam. 168 staff is available to help you navigate the email marketing waters via properly designed campaigns, copy-writing, advice and consultation. Prices start as low as $250 per campaign. Please subscribe to our blog for free information and guidance on this subject too!
Click here to schedule a live web-demo with a 168 representative.
4) Blog Marketing
A Blog (Weblog) is essentially ongoing commentary, information and news for a niche subject or industry. Blogs have become the de facto way for an individual or company to present themselves as an expert in their niche. Setting up a blog should be part of a comprehensive marketing program that includes everything from building awareness to getting yourself positioned in the search engines to maintaining basic contact with your customers and clients and providing them with extra value.
Who should blog (business owners, journalists, marketers, CEOs, techies, educators, scientists, hobbyists)? Should blogging be pure or can you make money with a blog? Will blogging change everything? We believe that blogging is a very important and effective way to round out your marketing strategy and maintaining a blog on a very regular basis is quickly becoming a requirement for online businesses competing online.
168 is available to help you from start to finish with everything from setting up your blog platform, market assessment, design, and integration into your site. We can also provide promotion services and consultation to help you navigate the ever-growing complex world of blogging. For more information on blogging give us a call or do a quick search for "what is blogging" on Google.
Don't forget to visit or subscribe to our blog for valuable and FREE advice on how to grow your business online.5) Press Releases (168PressRelease)
Press Releases are an excellent way to gain exposure for your services or products in local, national, and international markets. Research indicates that 98% of journalists go online daily, nearly 75% to find press releases (Source: Middleberg/Ross Survey and Pew Internet).
168pressrelease will optimize your press release for the relevant terms of the release, submit your press release, and post the release to your web site. Your press release will be distributed to 65,000 media outlets including Yahoo! News, Google News, received improved placement in RSS/XML syndicated news feeds, paid inclusion in the Yahoo! Overture Search Engine, and more.